OX
Scope
Identity design, fashion
Location
New York
Year
2012
OX is a design firm that focuses on fashion, styling, and design. Ox styles looks for personal clients as well as major brands for window displays, runway and events. While OX does not have their own fashion line, they have in house designers to create unique pieces if the occasion calls for it. The logo needed to be timeless. The branding sleek. The style - classic.


THE PRIMARY LOGO
A seal to represent luxury and .

ALTERNATE LOGOS
In the event that the full logo cannot be used, two alternate logos have been designed to fulfill different needs.



IDENTITY
From business cards to packaging, the identity of OX is designed to sew elegance into everything it touches.





THE FASHION
OX is a creative company. Once a year a small fashion showcase is created to allow their designers to flex their creative muscles without the pressure of a sale or a client.
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The following images are from the Fall 2013 collection inspired by various styles of horseback riding fashion.


