Nana Mary's Bakeshop
Scope
Logo Design, Custom Typography
Location
Austin, TX
Year
2020
Nana Mary's Bakeshop is here to do more than just refine an old tradition. Owner and culinary inspiration behind the bakeshop is Elana Pearlman. The bakeshop is named for her grandmother who first instilled the passion of baking in Elana. Elana brought her grandmother's original recipe cards in to be modified into a logo that both honored her and fit her unique take on classic bakes.
THE PRIMARY LOGO
Nana Mary's own handwriting has been reborn as a custom typeface for her granddaughter's dream.
ROLLING PIN
In addition to the primary logo, an illustration of Nana Mary's own rolling pin was created.
CREATING A CUSTOM TYPEFACE
Click on the images to enlarge and explore the process of creating a custom typeface from Nana Mary's own handwriting.
THE DETAILS
SUBFONT
COLORWAY
BLACK & WHITE
ORIGINAL MOODBOARD
