Marjorie DARE
Scope
Identity design, packaging
Location
Texas
Year
2020
Marjorie Dare Brewing is named after the female motorcycle artist of the same name. Marjorie Dare was a trick rider famous for her “Tornado” trick in which she’d ride a motorcycle horizontal around an upright cylinder, often whilst performing acrobatic stunts. The women-owned brewery makes bold yet classic flavors sourcing high-quality ingredients from their home state of Texas.
THE PRIMARY LOGO
Vintage-inspired, strong, feminine.
THE CORE FOUR
The brewery started it's collection with four different brews and flavor profiles. Each of these brews were designed their own personality, colorway, and logotype.
CORE FOUR PACKAGING
Packaging with a personality. Marjorie DARE was designed to stand out on a store shelf. Pairing vintage typography and iconography with bold colorways created unique branding to grow off of.
THE DETAILS
Brands need more than a logo to become an identity.
BRAND FONTS
BRAND ICONOGRAPHY
ADVERTISEMENTS & MORE
The complete identity also called for more detailed packaging, print and digital advertising.
