Cultivating Connections
Scope
Identity design, packaging
Location
Austin, TX
Year
2020
Cultivating Connections is an Austin-based company founded by relationship researcher Jerica Bornstein (UT Ph.D. Candidate). The group was founded to create safe spaces in which people could meet, discuss and create connections through community. Sessions range from being guided by a topic to freeform led by the spontaneity of the community. The goal is for the people to walk away having learned new relational skills and how to converse in crucial conversations.
THE PRIMARY LOGO
In this logo, the typographical characters represent human characters. The most human-like characters being the lowercase "i"s. We've connected their tittles or "heads" through a wave which could represent brainwaves or soundwaves. This abstract language portrays the concept of people connecting over conversation, they've found themselves "on the same wavelength".
THE ICON
The primary icon's smaller, more compact sister.
IDENTITY IN USE
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THE DETAILS
Brands need more than a logo to become an identity.
BRAND FONTS
COLORWAYS
BLACK & WHITE
