Circuit of Change
Scope
Re-branding, identity design, web design
Location
New York
Year
2014
The NYC-based fitness company merges high-energy HIIT exercises with the meditative reset qualities of yoga. It’s high time the logo reflected the symbiotic energies and multi-disciplinary aspects of the studio. To amp up the energy, we launched not only a new art direction, but also a new website, online streaming service, and online store.
REBRAND
As a brand grows, it can sometimes out-grow it's logo. Circuit of Change needed a better fit to reflect their philosophy, fitness and future.
OLD LOGO
NEW LOGO
THE DETAILS
Brands need more than a logo to become an identity.
BRAND FONTS
COLOR SCHEME
ICON AND STACKED LOGO
AND EVERYTHING IN BETWEEN
This project was more than a change to existing design elements. New products and services were introduced that needed COC branding. DVDs, yoga mats, a website, social media presence and more.
